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Knowledge Base

Make Yourself Visible to the Top Honchos

A good executive mailing list is your conduit to the top echelon of an organization. It is at this foothold that all defining decisions are made. Thus to market your product or services to other businesses, it is crucial to reach the executives of the organization. The people at this level are always piled up with responsibilities and have very less time to go through your lucrative offerings. Hence while sending mails to the executive records of your mailing list, you need to focus on the usefulness of your product rather than its features... More >>

Organize Customer Relations for a Better Tomorrow

Customer relationship management (CRM) is one of the major issues that have been the focus of most businesses. But let's first understand what is customer relationship management? Well, it’s a key factor that determines the success and failure of an organization. It’s basically a thought process that makes all business decisions of an organization customer-centric. A business organization succeeds only if they have a satisfied customer base, so customers should be kept above all consideration. So one can see how important is CRM management... More >>


Articles

How to make your email list dirt-free

A smart, successful online marketer is one who has the sharp eyes to see the tiniest dirt particle in an email list. Email List is one such tool which demands a lot more attention and management than any other. Reports say that 45--50 million people change their email addresses every year. Hence, no matter how authentic your list vendor is and how updated the email lists are, it needs to be cleaned and all junks should be removed... More >>

How to get heard in a crowd of online marketers

Online marketers cannot survive if they are not seen and heard by their customers and would-be customers (target prospects). Good content is the most trusted magic stick for demand generation (DG) and lead prospecting/hot leads (HL). It is the content that can impress and convince the visitors to decide whether to subscribe or not. It is the content that builds trust in your prospects to purchase from you. Article writing, press releases, web blogs and comment posting, whitepapers, micro sites etc are some of the effective tools to get yourself heard... More >>


White Paper

How to Reach New Prospects

In 2009, two strategies top for improving business profitability - acquiring new customers (44%) and customer retention (25%). Of these two tactical strategies, customer acquisition is vital to the survival of any business and includes all sales and marketing ideas used to acquire new customers.... More >>

How to Retain Existing Customers

Businesses looking for strong routes to promote profits and enhance revenues, usually end up with the “dynamic duo” of attracting new prospects and reducing expenditure. But when a more inviolable bottom line is a difficult goal, especially with the cost of new customer acquisition reaching heights, a third strategy—customer retention—has testified equally powerful.... More >>

 
Marketing Consultant
Marketing Consultant
Marketing Consultant
Marketing Consultant