John couldn't hear you
How to get heard in a crowd of online marketers
Online marketers cannot survive if they are not seen and
heard by their customers and would-be customers (target prospects).
Good content is the most trusted magic stick for demand generation
(DG) and lead prospecting/hot leads (HL). It is the content
that can impress and convince the visitors to decide whether
to subscribe or not. It is the content that builds trust in
your prospects to purchase from you. Article writing, press
releases, web blogs and comment posting, whitepapers, micro
sites etc are some of the effective tools to get yourself
The tough competition and the cost-cutting steps should not
hamper marketers from spending on content management, which
ultimately leads to demand generation. Given below are the
best ways to get heard in a crowd and why it is so important:
A+ P+ B+ W+M = DG + HL
Article writing (A)
A well-written, information-rich article plays a vital role
in building trust among your prospects. Keep feeding the “Knowledge”
base of your website with quality articles on a regular basis.
Press releases (P)
Press releases are among the most searched collaterals;
it is popular among journalists, prospects, and anyone who
wants to know about your products and services. Press releases
on a regular basis keeps your website popular among the search
engines and net users.
Web Blogs and comments (B)
Corporate blogs are changing the destinies of SMEs. A small
5-employee firm to Fortune 500 companies are taking advantage
of corporate blogs. Keep updating your blog with fresh, information
rich content. Another thing is posting comments on popular
blogs with your blog's link.
Whitepapers play a vital role in online marketing promotions.
Today, customers spend more time on research before making
any purchase. Information stuffed, interesting whitepapers
give an opportunity to grab the attention of your visitors
and prospects. This in turn builds trust.
Microsites are a good way to talk about your latest offers
targeting different prospects. Such sites have less content
(but impressive and lucrative) than the parent website.
Online marketers should not forget that content is the face
of every online business. More prettier and popular it is,
more people will be attracted. No matter how good your product
and services are, if it fails to reach those who are looking
for it, then it is worthless.